Simple: it’s literally you chatting away to your audience and sharing your brilliance for 6-8 podcast episodes. You’ll fast-track building like, know, and trust, while pointing them to one single CTA (like downloading your freebie, signing up for your webinar, or joining your program).
(It’s not a podcast that releases episodes weekly. No guests, please. And of course you can have more than one season, but let’s get ONE done first, okay??)
Your job: plug in your headphones, download free software, and record you sharing your knowledge with the world.
“WTF is a podcast funnel, exactly?”
Because we know you're wondering...
And maybe the best part:
We’ll do everything but talk out of your mouth for you.
Your audience falls in love with you and your expertise by popping in their earbuds and listening to you while they wash the dishes (or go for a walk, or whatever).
To move your best-fit people from cold to closed in 6-8 episodes
Welcome to your *least complicated* funnel. You’ll have the exact conversations you need to build trust and compel your audience to take action.
To build like, know, and trust with your audience... fast
You’ll have strategic content you can always point your audience to — even when you’re not launching.
Evergreen content that lives foreva-eva (unlike social media content shown neva-neva)
With a strategically-created podcast funnel designed to bring in leads, you get:
Congrats — you officially have a podcast!!
END OF WEEK 5: LAUNCH! 🤘
🎤 Done-For-You Upload & Show Notes
We’ll upload your finished episodes (up to 8, 10–20 minutes each) to your podcast platform and write show notes for each.
WEEK 4 + 5
🎤 Mixing & Editing
Upload your recorded files, and we’ll make you sound like the best version of yourself.
That’s why our process gets your podcast funnel uploaded and launched in 5 weeks:
You get super pumped about launching a podcast… only for it to never *actually* get recorded.
We know how it goes:
WEEK 1
🎤 Kickoff + Strategy Call with Jess
Clarify your offer, goals, and map out your podcast funnel. Jess will help you figure out exactly what conversations your audience needs to hear.
🎤 Recording Setup Session
With Franco’s help, you’ll make sure you sound as good as possible when you hit record (and yes, he’ll help you pick a mic!).
WEEK 2 + 3
🎤 Record + Submit Your Episodes
With your detailed episode plan in hand, script and record your episodes (or wing them– your choice).
🎤 Your podcast title (we’ll brainstorm with you!)
🎤 Podcast cover art
🎤 The exact content for each episode
We’ll provide you with an episode-by-episode plan, but you’re responsible for the wording. Script your episodes or wing them– whatever you feel comfortable with!
🎤 Links for shownotes
Mention resources during your episodes? You’ll provide us the links so we can add them to your shownotes.
🎤 Podcast hosting fees
Platforms range from $9 - $40/month, and we’ll help find the best one for you
🤘 Kickoff + Strategy Call with Jess
A 60-minute Zoom session to clarify your offer and goals, and map out your podcast funnel.
🤘 Podcast Funnel Plan
1 week after your strategy session, you’ll receive your detailed episode-by-episode plan.
🤘 Recording Setup Session
One-on-one consult with Franco to optimize your recording environment and make sure you sound as good as possible when you hit record.
🤘 Tech & Software Recommendations
Franco will help you decide what mic to use (if you don’t already have one), and support you with any other tech/software recommendations.
🤘 Mixing & Editing
We handle all the audio editing, mixing, and polishing— you just record and upload your files, and we’ll do the rest.
🤘 Done-For-You Upload & Show Notes
We upload your finished episodes (up to 8, 10–20 minutes each) to your podcast platform and write show notes for each.
🤘 Intro & Outro Scripting
Jess will write your intro and outro (including your CTA)
What we handle:
What you're responsible for:
Okay, so how much do I need to be involved in this?
Nutritionist Mia immediately received feedback from a past client that "If they hadn't worked with her already, they would have based on this"!
With just 75 podcast downloads, elopement photographer Kelsey closed 9 students and had her biggest mastermind launch yet!
And the best part: you don’t need a ton of followers or downloads to see results.
We do offer equipment rentals to clients in the Collingwood area. Please let us know if this is something you're interested in and we will quote based on your location and rental timeframe.
I don't have recording equipment. can I rent from you?
Just you! Your podcast funnel isn’t meant to be an interview-style podcast. If you want, you could bring in a student for a testimonial episode, or one of your support coaches to introduce them.
Should I line up guests to interview on my podcast, or is it just me?
Yup, we can do that! However, please know that adding on video is no small feat and will require extra work on both ends. Mention it during our discovery call, and we’ll talk about whether it's the right move for you. If it is, we'll add it on to your package.
I want my podcast filmed so I can put it on Youtube. Can you help me with that?
A podcast funnel is a 6-8 episode series available publicly on podcast streaming services. We recommend this over a private podcast for the discoverability factor. A private podcast means someone has to discover, sign up for your funnel, then listen to your episodes. With a podcast funnel, anyone could easily find, listen to, and share your episodes with their friends.
What’s the difference between a podcast funnel and a private podcast? Should I make mine private?
Podcast funnels work best for service providers and coaches. If you’re a physical business, like a coffee shop or winery, a podcast funnel might not work for your business (unless you’re running ongoing workshops or programs). Brand new businesses without proof of concept or experiences also won’t be a great fit!
If you’re not sure if a podcast funnel would work for your business but you’re interested, reach out so we can chat about it and we’ll give you our honest opinion!
Is my business a good fit for a podcast funnel?
Passing the mic to you — ask us anything!
Frequently Asked Questions
Mia Giommi, IBS & Gut Health Nutritionist
Host of Your IBS Solution Podcast
"I'm definitely in an industry where people need to hear me talk and build trust and get to know my personality, and a podcast is a really great vehicle for that. I could just talk about the stuff I know how to talk about and have all the work done for me on the back end! The peace of mind knowing it was done correctly is *chef's kiss*.”
“Having an expert come up with a podcast strategy and then having all the tech off my hands is just 10 out of 10 on both sides.
Kelsey Converse, Elopement Photographer
Host of the Biz with Boundaries podcast
"Jess and Franco are going to take you from waiting and dragging your feet on something that you've been really wanting to do and just get it done within a month. I was just so excited to get it out into the world because I do feel like it is going to help so much with people getting to know me. It's going to be a very good passive form of marketing and sales with work that I did once.”
“The whole process is so simplified, your only job is to actually pretty much record it."
Natalie Gates, Website Copywriter
Host of Turn Your Mess Into Your Message
"If you like the idea of having a podcast but don't want to always be creating content for it (and want to cry thinking about all the planning and tech that it would involve), Binge-Worthy is the ultimate solution. Their team is so great to work with and their process is smooth. You'll end up with a very professional podcast while having all the audio, editing, and strategy taken off your plate. You'll have this cool authority-boosting resource (that defies social media ick) and probably discover a thing or two about yourself along the way. Win-win-win."
"You made it feel so easy, even though it seemed like a massive project.
